How to Promote a Local Event

This may be a bit overkill for your local section events, but I have seen many of the elements described on the Thinking Serious Blog site in what I would consider good happenings. 

This post takes a look a both the strategy and the tactics for promoting local events: First I discuss some general conventions regarding promoting events, then I elaborate on specific tactics and tools. The goal of this post is to serve as a checklist for anyone that needs to promote a local event.

Strategy

Who, What, When, Why?

Visualize what the final result of the event should look like, clarify the purpose of the event, then determine the actual tasks need to realize that vision. Remember that the actual tasks are secondary to the desired result. With that frame of mind you can maintain flexibility while keeping focused… Read more

Source: Thinking Serious blog